Introduction to Marketing

Introduction to Marketing
In a world where brand reputations are won and lost with the click of a
mouse and economic problems that originate far from home can disrupt
local buying patterns, monitoring the marketing environment is more
important than ever. You are required to choose one particular organization
in the industries given below:
– Industrials – Automobiles, Construction, Industrial goods
– Financials – Banks, Insurance, Financial services
– Transport – Airline, Shipping, Rail
– Health – Pharmaceutical, Healthcare
– Retail & Consumer – Food & Beverage, Personal & Household
Goods, Retail, Travel & Leisure
– Energy – Oil & Gas, Utilities
Prepare an analysis of the company’s marketing effort
that will include:
1. A description of the company’s market (B2B, consumer) and current
marketing mix, with emphasis on product/service, price, place,
promotion and people. (25% of mark) (LO2,3).
2. An analysis of the company’s marketing environment (both microand
macro environment) (40% of mark) (LO1,2)
3. A SWOT (Strengths, Weaknesses, Opportunities and Threats)
analysis, followed by recommendations for improving the current
marketing mix (35% of mark) (LO1,2)


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Introduction to Marketing

Introduction to Marketing
In a world where brand reputations are won and lost with the click of a
mouse and economic problems that originate far from home can disrupt
local buying patterns, monitoring the marketing environment is more
important than ever. You are required to choose one particular organization
in the industries given below:
– Industrials – Automobiles, Construction, Industrial goods
– Financials – Banks, Insurance, Financial services
– Transport – Airline, Shipping, Rail
– Health – Pharmaceutical, Healthcare
– Retail & Consumer – Food & Beverage, Personal & Household
Goods, Retail, Travel & Leisure
– Energy – Oil & Gas, Utilities
Prepare an analysis of the company’s marketing effort
that will include:
1. A description of the company’s market (B2B, consumer) and current
marketing mix, with emphasis on product/service, price, place,
promotion and people. (25% of mark) (LO2,3).
2. An analysis of the company’s marketing environment (both microand
macro environment) (40% of mark) (LO1,2)
3. A SWOT (Strengths, Weaknesses, Opportunities and Threats)
analysis, followed by recommendations for improving the current
marketing mix (35% of mark) (LO1,2)

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Need a Professional Writer to Work on this Paper and Give you a 100 % Original Paper? Click Here and Get a Professional Writer to work on this Essay……

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